Immediacy is pleased to announce a partnership agreement with Netlink, a well respected Dubai headquartered e-solutions provider.

Under the agreement, Netlink will operate as an Implementation Partner to Immediacy in the GCC (Gulf States) and Levant (Syria to Egypt) markets.

On announcing the agreement, Mr. Akash Arora, Chief Software Architect & Chief Executive Officer (CEO), Netlink said "The demand for cutting-edge CMS technology across the GCC & Levant markets is growing at an exponential rate. As an Implementation Partner to Immediacy, we will now be in a position to provide our regional customers with a range of total content management solutions that simplify the challenge of creating, managing, distributing and delivering complex content, while reducing the Total Cost of Ownership (TCO)."

Since its inception in 1995, Netlink has focused on providing its customers with a range of cutting-edge integrated technology solutions that are aimed at optimising their business resources. The company's range of diverse services include; web-services and integration; developing and marketing a range of software products; integrated marketing and new media marketing.

Additionally the company has also developed a robust outsourcing model, and undertakes turnkey technology projects, which are executed in the company's technology centres across the Indian-sub continent, Europe and Africa.

Immediacy CEO, Nigel Jackson, said that "The combined expertise and experience of Netlink and Immediacy in developing cutting-edge Internet-based technologies, brings new and wider CMS choices to this regional market. We are also extremely upbeat about the uptake for our .NET platform based solutions in the region, which is increasingly becoming the CMS platform of choice for many leading organiations."