Consulting Partner agreement to cover the GCC, Levant and Indian markets

Amsterdam, June 24, 2003 - Tridion, Europe's leading Enterprise Content Management (ECM) vendor, today announced that it has recently entered into a strategic relationship with netlink, the Dubai headquartered, integrated e-solutions & outsourcing services major. Under the agreement, which covers the GCC, Levant and India, netlink has been appointed a Consulting Partner to Tridion.

Referring to this announcement, Mr. Akash Arora, Chief Technology Architect, netlink said that as one of the leading global providers of advanced XML-based enterprise content management software, Tridion solutions create competitive advantage for enterprises by helping them make effective and efficient use of content.

The Tridion R5 platform is the only fully XML-compliant ECM solution in the world, enabling organisations to create, manage, distribute and deliver content online. It offers a range of several high-end products for each of these processes, allowing companies to choose the software best suited to their individual requirements.

“In today’s highly competitive business environment, enterprises, both big and small have to effectively communicate timely and relevant information to multiple audiences, on a daily if not hourly basis.”

“Enterprises in this region too are fast realising the importance of facilitating easy access to the right content by putting in place an effective and viable ECM framework. We are therefore extremely upbeat about the business potential for the range of Tridion solutions in the region,” he added.

Since its inception in 1995, netlink has focused on providing its customers with a range of cutting-edge integrated technology solutions that are aimed at optimising their business resources. The company’s range of diverse services include; Web-services and integration; developing and marketing a range of software products; integrated marketing and new media marketing.

Additionally the company has also developed a robust outsourcing model, and undertakes turnkey technology projects, which are executed in the company’s technology centres in India, United Kingdom and United States.

“As a consulting partner to Tridion, we will now be in a position to provide our regional customers with a range of total content management solutions that simplify the challenge of creating, managing, distributing and delivering complex content, while reducing the Total Cost of Ownership (TCO),” he added.

Echoing a similar sentiment Mr. Alun Cope-Morgan, VP International Sales, Tridion said that the demand for cutting-edge XML-based ECM technology across the GCC, Levant and India markets, was growing at a strong pace.

"Public and private sector organisations in regional markets such as the Middle East and beyond face the same issues as organisations in Europe, so Tridion, together with our partners such as netlink, predicts huge benefits for organisations that adopt ECM solutions. Tridion's advanced XML based ECM software, with its unique Blueprint Management functionality, creates a real competitive advantage for organisations by enabling them to efficiently manage and utilise the full potential of their content, while decreasing maintenance costs"

netlink had played a key role in deploying the Tridion ECM solution to manage the content for Emirates Airlines’ global Internet presence.

“Under the first phase of the project, netlink implemented the French, German and Indian Web sites of Emirates Airline on the Tridion platform. We are currently working on the future phases of the project,” confirmed Mr. Arora.